Michaels Stores

Organized the recreation and seamless migration of an established web experience, meticulously ensuring the preservation of a consistent user experience from the original platform to the redesigned one. Integrated existing components into new web pages, maintaining coherence and usability across the digital landscape. Collaborated closely with product and development teams to refine design specifications and requirements, furthering alignment and accuracy in project execution.

Implemented and optimized current design systems to enhance efficiency and uphold brand consistency across digital platforms. Focused on responsive web design, methodically crafted user personas, developed intuitive user flows, executed prototypes, and employed effective visual communication strategies to enrich the digital user experience.