PrimeLending
Sole UI/UX Designer on the PrimeLending Marketing Team. Responsible for creating modern, well-designed landing pages, micro-sites and websites that are optimized for conversion, while adhering to, and owning, brand standards and guidelines. Worked hand in hand with front-end developers to see designs from concept to final live product. Test, analyze and update designs as needed. Monthly UX/UI reporting and user testing.
Cash Buyer’s AdvantEDGE Direct Landing Page
A new program for PrimeLending and a new partnership with Ribbon. This program enables a borrower to be a true cash buyer in home buying. Goal for this project: Create an entirely new look, separate from the PrimeLending brand.
Cash-Out Refinance
PrimeLending’s cash-out refinance option is a way for borrowers to fulfill some of their financial goals. Goal for this project was to create a direct landing page with CTA’s above the fold and to reflect a new look while maintaining the brand image.
